Plain English to help SEO (Search Engine Optimisation)

The highlight of the week just gone was the issuing of 200 banned words by the GLA: BBC News Story, List of Banned Words. This reminded me of the importance of plain english, the sort that the Plain English Campaign hark on about. These people write some very useful guides which help those writing for the web avoid inane jargon and write normally. The principle is straightforward when applying plain English to websites: