Category: Marketing
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eBay down for August scheduled maintenance – lessons learnt on Twitter
In a previous post I mentioned how Twitter is being used by people to monitor the availability of web services, and for web services themselves to communicate with its users when their primary channels (website, mobile app, etc) are unavailable. See: BBC website goes offline – Twitter community all a flapper.Today was another example of such…
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Four stages of competence marketing model: Unconscious incompetence / conscious competence
The ‘Four Stages of Competence’, ‘Conscious Competence’ or ‘Competency’ model traditionally applies to learning, training, self-development, organisational learning and change management. It is a skills model (see here for details), designed to move people around the matrix from unconscious incompetence, anticlockwise to unconscious competence.
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Facebook now 100% irrelevant to me – The impact of advertising vs user engagement
Facebook’s approach to advertising is one of those topics that has its fans (the marketers) and its foes (the average user). With the desire to make money in order to facilitate the service, advertising is a key revenue stream for Facebook. However, yesterday (probably not for the first time), advertising took up 100% of my…
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BBC website goes offline – Twitter community all a flapper
Arguably the worlds largest and most visited website (ignoring search engines and other major internet portals), bbc.co.uk, went offline tonight around 10.44pm (BST). At the time of writing it is still unavailable. Shockingly 30 minutes has gone by…
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Facebook slash – is this the end for web addresses?
In this blog post I discuss the rise of third-party branded URLs and the possible future of web addresses leading towards registration-plate domain names. Are branded URLs becoming redundant?Facebook dot com slash…With a number of big brands now using Facebook (facebook.com/brandname) instead of their own web addresses (brandname.com), the question has to be asked: Which…
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Reflections on Supporting a Postgraduate Virtual Open Week (Durham Blackboard Conference 2012)
Part of a series of posts reporting back on the Durham Blackboard Users’ Conference 2012.Parallel session: Postgraduate Virtual Open Week at the University of EdinburghPresenter: Josephine Kinsley, University of EdinburghIn this post I wish to focus mainly on the way Kinsley managed the training approach, but first here is an outline of Edinburgh’s virtual open day…
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TV advertising campaigns: best and worst adverts
Some advertising campaigns have been around for a while now which I think deserve a mention and review here. These adverts can either be classified as very clever or absolutely diabolical. Here we will look at: Specsavers, Compare the Market, Go Compare and Halifax.
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Instant Previews on Google – will reduce traffic but improve bounce-rates
This post quickly explains what Google Instant Preview is and how web designers should make the most of this new feature. Instant Preview shows a small screen grab of a website when clicking on the magnifying glass icon next to the search result title (see below).