Useful web considerations: Bing vs Google, YouTube and accessibility, Top 100 internet sites

This is a very brief post about a few web related things that are worthy of note recently.

Bing is coming! Batten down the hatches, Google

I have to say I’ve been very impressed with Bing’s advertising campaign which effectively brands itself as a ‘decision engine’ rather than a search engine, but more noteworthy for me is how they’ve drawn out the point of ‘information overload’ which is oh so prevalent in modern society. Taking a look at some of the anti-Microsoft comments on the (Google-owned) YouTube videos of the adverts you might get the impression that people don’t like Bing. However, I get the impression that whilst most of us ‘web savvy’ types are happy to use Google and have trained ourselves to filter a lot of the Google Search Results Pages (SRPs) to find the stuff we want, Bing is targeting those people who are overwhelmed by seeing ‘1-10 of 304,235,000 results’ at the top of the SRP.

Social media outsourcing can be embedded (Reflections on Jakob Nielsen’s Alertbox)

The archaic need to keep users on your site and your site only, really isn’t relevant for modern web usage. The latest contribution from Jakob Nielsen ‘Social Media Outsourcing Can Be Risky‘, should certainly not put you off using social media and networks within your business. My argument here goes against his snapshot that social media causes lower usability and less user loyalty. If anything, it increases usability and develops new user loyalties.