Four stages of competence marketing model: Unconscious incompetence / conscious competence

The ‘Four Stages of Competence’, ‘Conscious Competence’ or ‘Competency’ model traditionally applies to learning, training, self-development, organisational learning and change management. It is a skills model (see here for details), designed to move people around the matrix from unconscious incompetence, anticlockwise to unconscious competence.

Facebook slash – is this the end for web addresses?

In this blog post I discuss the rise of third-party branded URLs and the possible future of web addresses leading towards registration-plate domain names. Are branded URLs becoming redundant?

Facebook dot com slash…

With a number of big brands now using Facebook ( instead of their own web addresses (, the question has to be asked: Which brand is more important to the intended audience?

Reflections: Online resource personalisation; Work based learning (ALT-C 2011)

This is the second of a series of blog posts covering my reaction to the ALT-C 2011 conference sessions.

Effectiveness of technology to support work based learning: the stakeholders’ perspective 

Rebecca Strachan, Lalith Liyanage, Biddy Casselden, Roger Penlington

Northumbria University

Google+ not just circles

This is the final part of a three-part series on Google+. The first part covered what makes a social network, the second looked at how Google+ Circles offer a user-friendly contact management systems, and this third part will highlight some of the other features and deliberate addressing of flaws with Facebook.

Time to ditch the reading list? (HYeLN Conference Workshop)

Workshop for the Higher York eLearning Network Conference, 6 June 2011 Matt Cornock (SPSW, University of York) Resources Workshop slides [PDF] Cloudworks discussion site, related links and references Twitter search Delicious social bookmarking website Diigo social bookmarking and notes website Trying different reading lists Delegates, readers of this site and cloud participants are invited to … Continue reading Time to ditch the reading list? (HYeLN Conference Workshop)

Twitter Open for Business (and for Dizziness)

Twitter has recently woken up to embracing the B2B (business-to-business) and B2C (business-to-customer) community, encouraging C2B (customer-to-business) and C2C (customer-to-customer) relationship building with it’s Twitter for Business 101 pages. In other news below, I am stunned by the use of scrolling text.

Social media outsourcing can be embedded (Reflections on Jakob Nielsen’s Alertbox)

The archaic need to keep users on your site and your site only, really isn’t relevant for modern web usage. The latest contribution from Jakob Nielsen ‘Social Media Outsourcing Can Be Risky‘, should certainly not put you off using social media and networks within your business. My argument here goes against his snapshot that social media causes lower usability and less user loyalty. If anything, it increases usability and develops new user loyalties.