Categories
Marketing

Four stages of competence marketing model: Unconscious incompetence / conscious competence

The ‘Four Stages of Competence’, ‘Conscious Competence’ or ‘Competency’ model traditionally applies to learning, training, self-development, organisational learning and change management. It is a skills model (see here for details), designed to move people around the matrix from unconscious incompetence, anticlockwise to unconscious competence.

Categories
Marketing

BBC website goes offline – Twitter community all a flapper

Arguably the worlds largest and most visited website (ignoring search engines and other major internet portals), bbc.co.uk, went offline tonight around 10.44pm (BST). At the time of writing it is still unavailable. Shockingly 30 minutes has gone by…

Categories
Marketing

Facebook slash – is this the end for web addresses?

In this blog post I discuss the rise of third-party branded URLs and the possible future of web addresses leading towards registration-plate domain names. Are branded URLs becoming redundant?

Facebook dot com slash…

With a number of big brands now using Facebook (facebook.com/brandname) instead of their own web addresses (brandname.com), the question has to be asked: Which brand is more important to the intended audience?

Categories
Online and Digital Learning

Reflections: Online resource personalisation; Work based learning (ALT-C 2011)

This is the second of a series of blog posts covering my reaction to the ALT-C 2011 conference sessions.

Effectiveness of technology to support work based learning: the stakeholders’ perspective 

Rebecca Strachan, Lalith Liyanage, Biddy Casselden, Roger Penlington

Northumbria University

Categories
Digital Literacy

Google+ not just circles

This is the final part of a three-part series on Google+. The first part covered what makes a social network, the second looked at how Google+ Circles offer a user-friendly contact management systems, and this third part will highlight some of the other features and deliberate addressing of flaws with Facebook.

Categories
Digital Literacy

Time to ditch the reading list? (HYeLN Conference Workshop)

Workshop for the Higher York eLearning Network Conference, 6 June 2011 Matt Cornock (SPSW, University of York) Resources Workshop slides [PDF] Cloudworks discussion site, related links and references Twitter search Delicious social bookmarking website Diigo social bookmarking and notes website Trying different reading lists Delegates, readers of this site and cloud participants are invited to […]

Categories
Educational Technology

Google Wave – Am I surprised Google stops development?

Something of a premonition occurred the weekend just gone. I was flicking through my Google Mail (or GMail now in the UK since the bought the rights off the previous small-time UK mail host using that brand), pondering the existence of Google Wave.

Categories
Marketing

Twitter Open for Business (and for Dizziness)

Twitter has recently woken up to embracing the B2B (business-to-business) and B2C (business-to-customer) community, encouraging C2B (customer-to-business) and C2C (customer-to-customer) relationship building with it’s Twitter for Business 101 pages. In other news below, I am stunned by the use of scrolling text.

Categories
Marketing

Social media outsourcing can be embedded (Reflections on Jakob Nielsen’s Alertbox)

The archaic need to keep users on your site and your site only, really isn’t relevant for modern web usage. The latest contribution from Jakob Nielsen ‘Social Media Outsourcing Can Be Risky‘, should certainly not put you off using social media and networks within your business. My argument here goes against his snapshot that social media causes lower usability and less user loyalty. If anything, it increases usability and develops new user loyalties.