Four stages of competence marketing model: Unconscious incompetence / conscious competence

The ‘Four Stages of Competence’, ‘Conscious Competence’ or ‘Competency’ model traditionally applies to learning, training, self-development, organisational learning and change management. It is a skills model (see here for details), designed to move people around the matrix from unconscious incompetence, anticlockwise to unconscious competence.