Tag: seo
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Curve of clarity: Picking the right keywords
Choosing the right words to fill your webpage, or keywords for your ad campaigns can sometimes be hit or miss. Using the ‘curve of clarity’ as an idea, you should be able to choose appropriate keywords to maximise seo efficiency and also the readability and relevance of your site.Key principlesWords in common usage have high…
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SEO long tail: use it to your advantage
One of the keys to a successful web presence has nothing to do with search engine optimisation. Though SEO techniques can certainly benefit the exposure of your site, what really counts is making sure the site has direction. Indeed for most websites, paying good money for a SEO consultant would be about as productive as…
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Usability and SEO of hyperlinks and link text (Reflections on Jakob Nielsen)
Jakob Nielsen is proclaimed as the guru of web usability, analysing and writing about usability and SEO methods any web designer, developer or author can apply to their site. He is both adored and panned by the web community for his insightful and informative, but hideously designed website*. Ranked very highly in the community, his…
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Plain English to help SEO (Search Engine Optimisation)
The highlight of the week just gone was the issuing of 200 banned words by the GLA: BBC News Story, List of Banned Words. This reminded me of the importance of plain english, the sort that the Plain English Campaign hark on about. These people write some very useful guides which help those writing for…