Facebook now 100% irrelevant to me – The impact of advertising vs user engagement

Facebook’s approach to advertising is one of those topics that has its fans (the marketers) and its foes (the average user). With the desire to make money in order to facilitate the service, advertising is a key revenue stream for Facebook. However, yesterday (probably not for the first time), advertising took up 100% of my Facebook screen space. The problem with this is that as advertising space goes up, my willingness to engage with the site goes down. There should never be a situation where 100% of the screen holds meaningless content.