Four stages of competence marketing model: Unconscious incompetence / conscious competence

The ‘Four Stages of Competence’, ‘Conscious Competence’ or ‘Competency’ model traditionally applies to learning, training, self-development, organisational learning and change management. It is a skills model (see here for details), designed to move people around the matrix from unconscious incompetence, anticlockwise to unconscious competence.

Top 10: Marketese – Marketing words to avoid

Don’t use meaningless marketing words like ‘best’, ‘greatest’ or ‘incredible’. People are smart (mostly), and if not smart then they’re sceptical. When writing for the web (or any marketing copy) using words like ‘the best…’ or ‘amazing’ is a waste of space and damages your keyword ratio.