Curve of clarity: Picking the right keywords

Choosing the right words to fill your webpage, or keywords for your ad campaigns can sometimes be hit or miss. Using the ‘curve of clarity’ as an idea, you should be able to choose appropriate keywords to maximise seo efficiency and also the readability and relevance of your site.

Key principles

  1. Words in common usage have high numbers of search engine results.
  2. Words which are specialist have lower numbers of search engine results.
  3. Marketese words, or words which mean one thing but are given a different meaning for marketing, business lingo or general jargon, have high search engine results when searching those terms, but low search engine presence when searching for the term those words actually mean in plain English. (See also: Plain English to help SEO and note that marketese increases bounce rates)

Examples

  1. cat: 905,000,000 results.
  2. abyssinian: 985,000 results.
  3. lap warmer: 62,800 results.

Curve of Clarity

 The curve of clarity has an arbitary scale, but you’ll get the general idea: