Usability and SEO of hyperlinks and link text (Reflections on Jakob Nielsen)

Jakob Nielsen is proclaimed as the guru of web usability, analysing and writing about usability and SEO methods any web designer, developer or author can apply to their site. He is both adored and panned by the web community for his insightful and informative, but hideously designed website*. Ranked very highly in the community, his work (when you ignore the shameless promotion of his pricey conferences, reports and books) quite often presents a particular argument followed by a very short counter-argument.