Categories
Marketing

Facebook now 100% irrelevant to me – The impact of advertising vs user engagement

Facebook’s approach to advertising is one of those topics that has its fans (the marketers) and its foes (the average user). With the desire to make money in order to facilitate the service, advertising is a key revenue stream for Facebook. However, yesterday (probably not for the first time), advertising took up 100% of my Facebook screen space. The problem with this is that as advertising space goes up, my willingness to engage with the site goes down. There should never be a situation where 100% of the screen holds meaningless content.

Categories
Marketing

Facebook slash – is this the end for web addresses?

In this blog post I discuss the rise of third-party branded URLs and the possible future of web addresses leading towards registration-plate domain names. Are branded URLs becoming redundant?

Facebook dot com slash…

With a number of big brands now using Facebook (facebook.com/brandname) instead of their own web addresses (brandname.com), the question has to be asked: Which brand is more important to the intended audience?

Categories
Digital Literacy

Guide: Controlling your online identity

This Prezi presentation formed part of my workshop on Controlling Your Online Identity. It complements my Guide on Facebook Privacy. If the presentation does not appear below, view on Prezi.com. There is a little scaremongering in this guide! Deliberately, I might add, to provoke your thoughts and the overall privacy debate.

Categories
Digital Literacy

Be careful what you like on Facebook

This post is about some very public privacy loopholes on Facebook, the knock-on effect for people searching on Google, and the question over accepted norms. There’s a rant, a helpful tip, and then I go all philosophical on you.

Categories
Digital Literacy

Guide: Facebook profile privacy – controlling your online presence

One of our lecturers is trialling the use of Facebook with our undergraduates this year. The rationale is to provide a space where student from other institutions can interact, something that cannot be achieved with our VLE due to the locked-down nature of it. In preparation for this, we wanted to ensure that students were prepared and aware of how to restrict information that is on their Facebook profile. Hence, a 10 minute video guide pointing out the locations of Facebook privacy settings.

Categories
Digital Literacy

Google+ is to Facebook what Facebook was to MySpace

This series of posts will preview Google+ (Google Plus) and compare it to Facebook as a social networking platform. It primarily focuses on the differences in interface and functionality, but touches upon the user-aspect of whether Google+ will be adopted by the masses. Part 1 looks at what makes a social network. Part 2 will look at the idea of ‘circles’, with Part 3 on other functional improvements.

Categories
Digital Literacy

Google+ not just circles

This is the final part of a three-part series on Google+. The first part covered what makes a social network, the second looked at how Google+ Circles offer a user-friendly contact management systems, and this third part will highlight some of the other features and deliberate addressing of flaws with Facebook.

Categories
Digital Literacy

Circles not lists – Google+ people management

In this second post of three covering Google+ (Google Plus), I’ll be looking at the way Google’s use of the ‘circle of friends’ metaphor is more appropriate than existing contact management options in other social networking sites. See previous post for an overview of what makes a social network and how Google+ fits into that concept.

Categories
Digital Literacy

Top 10: Tips for using social networking sites

This list looks at ways in which you can better use social networking sites, including things to consider before you post to protect yourself against professional vs. personal boundary issues.

Categories
Digital Literacy

Social networks: Drawing the line between professional and personal

See also: Top ten tips on using social networking sites.

You might think I have something against Facebook and the like with this second post on the topic, however this post takes a slightly different slant looking at the way Facebook and other social networking sites are becoming more important to employers. So this post is focused on the users rather than the service itself.