Website effectiveness (part 2) – using stats and analytical tools

This is the second part of a three-part series looking at approaches to judging website effectiveness, based upon my approaches and prep notes for a meeting I had with a colleague on this matter. See introduction post.

Website effectiveness (part 1) – defining success of a website

I had an interesting discussion with a colleague recently about how we judge the effectiveness of a website. I thought I’d share my pre-meeting notes here and the approaches and considerations I have to judging the effectiveness of non-ecommerce sites.