Tag: copy writing
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Top 10: Marketese – Marketing words to avoid
Don’t use meaningless marketing words like ‘best’, ‘greatest’ or ‘incredible’. People are smart (mostly), and if not smart then they’re sceptical. When writing for the web (or any marketing copy) using words like ‘the best…’ or ‘amazing’ is a waste of space and damages your keyword ratio.
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Curve of clarity: Picking the right keywords
Choosing the right words to fill your webpage, or keywords for your ad campaigns can sometimes be hit or miss. Using the ‘curve of clarity’ as an idea, you should be able to choose appropriate keywords to maximise seo efficiency and also the readability and relevance of your site.Key principlesWords in common usage have high…
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Quick steps to improving readability (Reflections on GCD post)
As well as a couple of simple steps to take to improve readability of sites (below), this is just a short post to flag up an article I found recently by Gail Diggs at GCD Marketing: When “Bad Writing” is Good. Essentially, the old rules of copy writing are “thrown out the window” because of…