Ceefax predicts mobile web: Jakob Neilsen declares BBC world’s best headline writers

The latest article by Jakob Nielsen, the living legend of usability who publishes regularly on a web developers’ treasure trove and graphic designers’ nightmare of a website, declares the BBC News website as the epitome of great web writing. This is true, and a well established fact, that the headline writers at the BBC succinctly encapsulate a story in such clarity in the space of four words that viewing their RSS feed you never need to read a newspaper again (sort of). What I found more interesting though was the off hand reference to Ceefax as the historical evidence that the BBC has always been good at writing effectively and efficiently.