Categories
Marketing

Facebook now 100% irrelevant to me – The impact of advertising vs user engagement

Facebook’s approach to advertising is one of those topics that has its fans (the marketers) and its foes (the average user). With the desire to make money in order to facilitate the service, advertising is a key revenue stream for Facebook. However, yesterday (probably not for the first time), advertising took up 100% of my Facebook screen space. The problem with this is that as advertising space goes up, my willingness to engage with the site goes down. There should never be a situation where 100% of the screen holds meaningless content.

Categories
Marketing

TV advertising campaigns: best and worst adverts

Some advertising campaigns have been around for a while now which I think deserve a mention and review here. These adverts can either be classified as very clever or absolutely diabolical. Here we will look at: Specsavers, Compare the Market, Go Compare and Halifax.