Category: Social Networks

Facebook now 100% irrelevant to me – The impact of advertising vs user engagement

Facebook’s approach to advertising is one of those topics that has its fans (the marketers) and its foes (the average user). With the desire to make money in order to facilitate the service, advertising is a key revenue stream for Facebook. However, yesterday (probably not for the first time), advertising took up 100% of my Facebook screen space. The problem with this is that as advertising space goes up, my willingness to engage with the site goes down. There should never be a situation where 100% of the screen holds meaningless content.

Be careful what you like on Facebook

This post is about some very public privacy loopholes on Facebook, the knock-on effect for people searching on Google, and the question over accepted norms. There’s a rant, a helpful tip, and then I go all philosophical on you.

Guide: Facebook profile privacy – controlling your online presence

One of our lecturers is trialling the use of Facebook with our undergraduates this year. The rationale is to provide a space where student from other institutions can interact, something that cannot be achieved with our VLE due to the locked-down nature of it. In preparation for this, we wanted to ensure that students were prepared and aware of how to restrict information that is on their Facebook profile. Hence, a 10 minute video guide pointing out the locations of Facebook privacy settings.

Google+ is to Facebook what Facebook was to MySpace

This series of posts will preview Google+ (Google Plus) and compare it to Facebook as a social networking platform. It primarily focuses on the differences in interface and functionality, but touches upon the user-aspect of whether Google+ will be adopted by the masses. Part 1 looks at what makes a social network. Part 2 will look at the idea of ‘circles’, with Part 3 on other functional improvements.

Circles not lists – Google+ people management

In this second post of three covering Google+ (Google Plus), I’ll be looking at the way Google’s use of the ‘circle of friends’ metaphor is more appropriate than existing contact management options in other social networking sites. See previous post for an overview of what makes a social network and how Google+ fits into that concept.